In Argentina watching football is synonymous with making a barbecue. The problem is that the cooker misses all the action. That's why with DirecTV we created the solution: a grill connected to the picture-in-picture of your TV so you can control the bbq without missing a minute of the game.
Within 24 hours of the launch, the idea went viral throughout all of South America, causing us to build three times as many grills we had in mind. We had to send grills from Argentina to Chile, Uruguay, Ecuador, and Peru.
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